Bannon, Carlson and... Liz Truss? A Look Inside the One-Time PM's Attempt for the Maga Movement

The former UK leader, began the first edition of her online program with a promise to reveal "the evil-doers" striving to weaken Western democracies. She stated she would uncover how an "global web of progressives work to weaken the democratic process and the public's choice."

"We're going to look at the Maga phenomenon and understand how it can be replicated in Britain," Truss declared. "We will interview the key figures of the Make America Great Again campaign."

Prior to the program's debut, there was a strong advocate. "This is the beginning of a type of transformation," remarked veteran reporter John Solomon. His conservative Just the News will carry the former prime minister's new audio shows.

Establishing Ties in the Maga Media Ecosystem

UK-based allies, featuring a counselor supportive of Reform, played a role in her establish the Liz Truss Show. Its staging is professional, if somewhat rudimentary. She has gathered 10,000 subscribers in her debut week and her premiere achieved 67,000 views across the same period.

This marks a modest start, but in aligning with the journalist, Truss is being pushed into a well-developed political media sphere creating and spreading Make America Great Again themes. Central preoccupations include alleged censorship by the traditional news outlets and a aim to eradicate a conspiratorial 'deep state' – which the ex-PM holds responsible for the rapid conclusion of her short and troubled leadership.

"The platform is not famous past the Maga world, but it does have gravitas there, primarily thanks to its founder, who provides analysis on pro-Trump shows like Bannon's 'War Room' podcast and has even questioned Donald Trump," noted Alex Hinton, who has extensively researched the Maga movement.

A Contentious Ally

The former PM's foray to transplant Maga media to the United Kingdom has aligned her more closely to controversial figures such as the journalist.

He set up Just the News after scrutiny after he was accused of promoting misleading narratives about the President's actions in the Ukraine, as well as contentious articles about the former US ambassador to that country.

Solomon's reporting were repeated throughout the pro-Trump media, with the journalist appearing as a frequent visitor on the widely-watched Fox News program. Donald Trump boosted his stories.

The journalist published the reports about Ukraine in a series of columns for the publication the political newspaper, after having been re-labelled as a columnist after colleagues complained over his articles. His narratives were central in Trump's pressure for the Ukrainian government to investigate the Bidens in 2019. Those demands led to articles of impeachment against the president. The Senate later voted to acquit the commander-in-chief.

Shortly after the journalist departed the newspaper in October 2019, the outlet announced it was conducting a review of his work about Ukrainian matters. It concluded Solomon had used untrustworthy contacts and stated he "omitted important details about key Ukrainian sources, specifically the detail that they had been formally accused or were under investigation."

Joining the Network

His broadcast spots are a indication of the political media environment Truss is becoming part of. Solomon mentioned his endorsement of Truss's project on a program he presents on Real America's Voice, a conservative television outlet that is home to the conservative firebrand former adviser Steve Bannon and on which former Fox host Tucker Carlson also appears. The ex-PM has already interviewed the political operative on one of her first podcasts.

By partnering with the journalist and his outlet, she has become a niche participant in a extensive web of right-wing publications that frequently amplify each other's content.

The journalist's programs have frequently included personalities such as commentator Mike Benz, a political voice whose arguments against the US Agency for International Development was cited by Elon Musk as reasoning behind closing the foreign aid agency.

A Cross-Border Foray

Although her awkward delivery and career difficulties have invited ridicule at home, some US observers are taking seriously her efforts to rebrand as a British branch of the pro-Trump media ecosystem.

"You have to take people like Truss seriously, even if you may not want to accept their words at face value," commented a Democratic strategist, who was employed in the Obama White House.

"It was evident how in 2024 the former president utilized that media network to get his message out. Without a doubt that ecosystem spreads and shapes discourse overseas. It looks fairly obvious to me that the circumstances in the UK are comparable to what allowed this non-mainstream media network to flourish here."

a political theory expert, said the digital right-wing media sphere was already having an impact in the UK.

"The internet is borderless," Finlayson remarked. "There exists a sort of atmosphere within which stuff flows – sometimes manifesting in radical ways and sometimes less so – but which is connected."

Professor Hinton said the expansion of the internet-based right wing in the UK in recent times meant the "potential to have a increasing influence is significant."

Global Goals

"Both Truss and the Reform UK leader not long ago spoke at the the major conservative conference, where I watched as they echoed Make America Great Again rhetoric before the {king of Maga|

Justin Garcia
Justin Garcia

A passionate mountaineer and nature photographer from British Columbia, sharing insights from over a decade of exploring Canada's peaks.